Ilocos Norte bags Pearl award


Third time’s the charm.

After bridesmaid finishes in 2016 and 2017, Ilocos Norte bagged the Pearl Award for for Best Tourism-Oriented Province in the Philippines from the Association of Tourism Officers of the Philippines and the Department of Tourism.

Provincial Tourism Officer Ianree Raquel said they “almost quit” sending an application for the award after ending up second in two consecutive years.

Raquel said Ilocos Norte was shortlisted after presenting its effort to legislate ordinances on sustainable tourism programs while generating more jobs for Ilocanos (

He said the provincial government has initiatives to sustain the influx of tourists through events and intensified promotion of natural and man-made attractions.

Such initiatives include the Media Incentives Desk, which lures movie producers to shoot films in the province; the Provincial Tourism Code; and a clear cultural policy on sustainable tourism development.

ATOP recognizes the best practices of local government units in implementing policy reforms for tourism development.

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